Best Job In The World

STRATEGY

EXECUTION AND USE OF MEDIA

RESULTS

CAMPAIGN CASE STUDY VIDEO

STRATEGY

Tourism Queensland asked us to launch a new brand, the Islands of the Great Barrier Reef to Global Experience Seekers across eight key international markets. We drove people to an engaging website, initially through online recruitment listings. We gathered user-generated content and supported the interactive campaign with a presence on social networking sites.

THE WORK

Presentation Video Campaign Website Branded Twitter

Viral Video

Branded Twitter

Branded Facebook

Branded Facebook

Campaign Website

Online recruitment ads   Youtube Channel
Applicant Videos 1 Online banner

Online recruitment ads

Youtube Channel

Applicant videos
Online banners