Best Job In The World

EXECUTION AND USE OF MEDIA

We created "The Best Job in the World" – a position that sounds too good to be true, but is a genuine opportunity with Tourism Queensland. The best thing about the job is its location – the Islands of the Great Barrier Reef.

Recruitment was driven through online job sites and small display ads, directing traffic to islandreefjob.com.

The website featured stunning imagery of the region and drove job applicants to generate content promoting the region.

Throughout the campaign a presence on Myspace, Facebook, YouTube and Twitter allowed our audience to engage with the brand.