Best Job In The World

RESULTS

Some quantifiable measures that illustrate the impact of the campaign to date include:

Global news coverage, from CNN stories to BBC documentaries, and Time magazine articles and everything in between. Estimated media coverage is valued at over AUD$400 million.
To date, the campaign has reached an audience of approximately 3 billion through media coverage.
The campaign was ranked 8th on the international list for the world's top 50 PR stunts of all time by international PR company, Taylor Herring.
34,684, one minute video job applications from 197 countries. It's safe to say that at least one person from every country in the world applied.
Over 475,000 votes for Wild Card applicants.
Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent

*Value of media overage estimated by Tourism Queensland at 16/7/09
**Web-coded countries (only 195 countries are recognised by the UN)